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I wish I got a better screenshot of this.
But it comes up right after you pull up the Citi mobile app after the September 7th update:
The other screen was much more effusive, and promised new “Citi Offers” on eligible cards at certain merchants – just like AMEX Offers. The only timeline Citi offered was “soon,” but I wouldn’t be surprised if the new feature hit in the midst of the holiday shopping season.
Benefits for consumers
I’ve been hoping another credit card company would compete for with AMEX for the lucrative “offers” market.
I kinda thought it might be Chase, who’s been a bit lagging with transfer partners and earning options recently.
Citi and AMEX have both really stepped up their game. Especially Citi and their ThankYou points program (which I need to look into stat!).
If this becomes a reality before Small Business Saturday, AMEX will have some serious competition in the offers market.
You know what I always say: when banks compete, you win.
In fact, I’ve been hoping for this sort of turnaround given the health of the economy.
Points redemption options are plummeting, hotels are packed, and planes are flying full. But at least we can save some money in other ways.
All-in-all, this new development should be a net win for shoppers.
I’m looking forward to seeing who Citi partners with, what the offers look like, and if there’s any duplication of partners between Citi and AMEX (which would be awesome to see them duke it out).
Be on the lookout for Citi Offers – a direct competitor to AMEX Offers.
I’m super excited about this. Not only because I just got the no annual fee Citi Hilton Visa, but because between this new feature and Citi Price Rewind, people might have the chance to save a LOT of money with their holiday shopping.
I hope this becomes a reality before November. As of now, all Citi will say is “soon.” But because it’s part of the most recent mobile app update, my inclination is that it’ll be sooner rather than later.
I’ll post more deets as they become available!
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