Editorial Disclosure: Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.
I thought it was high time to get a proper logo for Out and Out. Who else but to enlist but my partner who’s a talented illustrator?
I found the evolution of the logo fascinating, and wanted to share.
The original direction for the logo was no direction at all. I think I said something like, “go crazy.”
Here are the initial sketches Jay came up with:
Pretty cool, right? Then we narrowed it down to the first two. A mock-up was ready to send.
I was warned with this question, however: “How gay did you wanna go?”
“Very gay,” I said.
“OK, because this is very, very gay.”
Here’s the first file I was sent with the logo:
I didn’t know what to say. “What about the other design?”
“Oh, that one’s coming along, too. Want to see the sketches?”
In the bedroom, taped onto the wall, were sketches done with India ink on paper. I immediately loved it.
Then I started overthinking it. It might be too “Paris” or something. But the letters and drawing worked so well together, I didn’t mind. It was loose and a little imperfect, but evocative and simple. Perfect.
Here were the sketches:
“What would be the next step?” I asked.
“To scan it in and color it. Fix the lines.”
I couldn’t wait to see it. A few days later, it was ready.
Here is the logo for Out and Out, as illustrated by my wonderful partner:
Isn’t that SO COOL? I love it!
With the logo made, I gave the site a total refresh. And now, after a year, am finally finding my footing and tone with the blog.
Cheers, you guys, to another year. And yes, expect a trip report from Paris sometime in 2014. 😉
Thank you thank you to all my readers! You guys are the best!* If you liked this post, consider signing up to receive free blog posts in an RSS reader and you’ll never miss an update! And thanks for using my links to apply for new card offers!
Out and Out has partnered with CardRatings for our coverage of credit card products. Out and Out and CardRatings may receive a commission from card issuers.
- Chase Ink Business Preferred - Earn 80,000 Chase Ultimate Rewards points and 3X bonus points for travel, internet, cable, and phone service
- Capital One Venture Rewards - Earn 100,000 bonus miles and 2X miles on every purchase with no bonus categories to think about
- Amex Blue Business Plus - Earn 10,000 Amex Membership Rewards points and 2X bonus points on up to $50,000 in spending per year with NO annual fee
The responses below are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.