Like most points fanatics, I held Chase Ultimate Rewards points in the highest regard. It was my primary points program for years. At a recent Meetup, I asked everyone to include their favorite points program on their name tag. Literally everyone put Chase Ultimate Rewards points.
I was the odd one out. I proudly put Citi ThankYou points – which spurred interesting conversation. Because I haven’t really used my Chase cards since January 2019, when Citi Prestige unveiled 5X points earning for flights and dining with the Citi Prestige card.
Chase’s nearest competitor to Citi Prestige, the famed Sapphire Reserve, slid to ye olde sock drawer. Then, when the $450 annual fee came due, I downgraded it to the Freedom Unlimited, which I’ve used exactly never.
Why? Well, for my spending patterns, ThankYou points are much easier to earn. Combine that with the fact that Ultimate Rewards points aren’t as shiny as they once were and you have a recipe for saying “Chase Ultimate… who?”
Sorry, Chase. It’s not me, it’s you.
I say this as someone who is soon to be 2/24 (did I hear you gasp just then?). I mean sure, I’ll prolly get a couple more Chase cards for the sign-up bonuses. But I doubt it’ll change my long-term spending strategy.
Here’s my reasoning.