Quite simply: signup bonuses with no BS.

I’ve been hating on Amex a lot lately, and with good reason. I now have four Amex cards, three with Amex as the actual issuing bank, and with two of those three, I’ve had to make numerous phone calls, write emails, and send tweets to their support team about not getting a signup bonus. After a lot of back and forth, they usually award me a fraction of what I missed out on as “good will”, but it always leaves a bad taste behind and is like pulling freaking teeth with them.

In my opinion, if an Amex cardmember holds the Platinum Card, their most premium card offering with a hefty $450 annual fee, any other cards should automatically come with an enhanced signup bonus. Something extra. Instead, we see this sentiment in a lot of the T&C:

What?! Why? That’s so stupid to punish people for wanting to open more cards. This is where Chase excels.

They have a few cards that feed into their Ultimate Rewards program the same way Amex has multiple cards that can be linked to Membership Rewards. But Chase doesn’t impose rules on signup bonuses with multiple cards. You can get a Freedom, a Sapphire, an Ink, and whatever else you want to get and get the FULL bonus on all of them. If anything ever goes awry, just give them a call and it’s taken care of almost instantly.

Not with Amex. They’re notorious for their Financial Reviews and for not awarding bonuses… at all. They’re also really slow and claim to have to “research” your claim. Not only that, but their Membership Rewards program has lost a few key transfer partners in the past couple of years, along with a few other consumer unfriendly changes while Ultimate Rewards continues to improve.

There are a few sweet spots with Membership Rewards. For me, it’s the British Airways Avios. They’re a transfer partner for both Ultimate Rewards and Membership Rewards, which is pretty fantastic. Membership Rewards also transfer instantly to Delta, which would help me out a LOT with my dream trip to Australia if Amex would ever give me the points I deserve as a customer and card holder.

It goes beyond this, though. It’s about how the customer starts to view the company after a while. I’ve been screwed over by them a few times by now to the point where I’m thinking of switching all my spend over to Chase and giving Amex the finger. I wish it weren’t like this, though. Delta is pretty much forcing their customers to have a co-branded Amex to avoid the upcoming dreaded MQD component of the SkyMiles program, and I love having lounge access with the Platinum Card. But Chase always treats me so right while Amex continues to kick me to the proverbial curb.

So to Chase, I’d say keep doing what you’re doing. It’s working, and it’s so great. I have such a positive association with the company at this point. And Amex. Oh, Amex. Step up your game, because you’re getting your butt beat. I look forward to the day where I’m down to just the Platinum Card. In fact, Delta’s bid for more revenue is kinda sorta slowly driving me over toward American. But that’s a post for another day, and that post will be highly speculative.

When I think of Chase: I trust them, like them, want more of them.

When I think of Amex: Starting to shudder, need energy to deal with them, apprehensive about continuing to use their products. TOO. BAD.

Winner = Chase, hands down. Thoughts, anyone?

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