It is here! My coveted Southwest Companion Pass.
After a disappointing New Year’s Day announcement that hotel transfers would no longer count toward the Companion Pass, to a reversal a few days later after much criticism, the beginning of 2017 was a wild ride for Southwest.
I wasn’t surprised by the announcement – I predicted it would happen a year ago – but it was underhanded and calculating for them to “close the loophole” on January 1st with absolutely no forewarning.
It was sleazy and the opposite of transparent. And for those few days, I was kind of happy to not have the Companion Pass. Because why would I want to commit to a company that makes those sort of changes without warning?
But they did the right thing, and added a generous 3-month deadline. So that turned me around. Although they have devalued their revenue-based points system without notice twice in recent memory. So I still have that thought in the back of my mind.